MOST RECENT WORK
1. Brand
BRAND: An assistive-tech solutions company
NEED/CHALLENGE: Started as a product for visually impaired. Gradually grew to solving challenges for multiple impairments. Needed a brand refresh to accommodate a multi-displinary solutions company, with empathy.
SOLUTION:
a. Refreshed brand identity
b. Brand story
c. Video scripts
d. Visual playbook
RESULTS:
a. Unified Brand Equity & Recognition
b. Stakeholder Confidence & Funding
c. Industry Recognition
NEED/CHALLENGE: Started as a product for visually impaired. Gradually grew to solving challenges for multiple impairments. Needed a brand refresh to accommodate a multi-displinary solutions company, with empathy.
SOLUTION:
a. Refreshed brand identity
b. Brand story
c. Video scripts
d. Visual playbook
RESULTS:
a. Unified Brand Equity & Recognition
b. Stakeholder Confidence & Funding
c. Industry Recognition
BRAND: A large private sector bank subsidiary
NEED/CHALLENGE: Legacy brand with very high trust value, wanted to bring its niche brand to the audience with its unique financial solutions provider story.
SOLUTION:
a. Refreshed brand identity
b. Brand story
NEED/CHALLENGE: Legacy brand with very high trust value, wanted to bring its niche brand to the audience with its unique financial solutions provider story.
SOLUTION:
a. Refreshed brand identity
b. Brand story
2. RevOps & Growth
BRAND: A large, global IT Services company
NEED/CHALLENGE: With PE-backing, the expectations from Sales and Marketing functions only grew. The team wasn't prepared. We stepped in and identified the gaps with our core offering - Accelerating Growth
SOLUTION:
a. Marketing-led Revenue strategy
b. Team structure and KPIs
c. Process re-engineering
d. Reviews and Training
RESULTS:
a. Revenue Growth & Pipeline Velocity
b. Cost-Efficiency & ROI
c. Process & Tech Stack Optimisation
NEED/CHALLENGE: With PE-backing, the expectations from Sales and Marketing functions only grew. The team wasn't prepared. We stepped in and identified the gaps with our core offering - Accelerating Growth
SOLUTION:
a. Marketing-led Revenue strategy
b. Team structure and KPIs
c. Process re-engineering
d. Reviews and Training
RESULTS:
a. Revenue Growth & Pipeline Velocity
b. Cost-Efficiency & ROI
c. Process & Tech Stack Optimisation
BRAND: A mid-sized design services firm
NEED/CHALLENGE: With stagnant revenue for two years, and expenditure growing, the challenge was to get into a momentum of generating revenue that is profitable and certain.
SOLUTION:
a. Refreshed brand story
b. Upskill Marketing team
c. Build a Sales and RevOps function
d. Processes and systems
e. Prospecting and Lead Gen
RESULTS:
a. Revenue Re-Ignition & Profitability
b. Predictable Pipeline & Win Rates
NEED/CHALLENGE: With stagnant revenue for two years, and expenditure growing, the challenge was to get into a momentum of generating revenue that is profitable and certain.
SOLUTION:
a. Refreshed brand story
b. Upskill Marketing team
c. Build a Sales and RevOps function
d. Processes and systems
e. Prospecting and Lead Gen
RESULTS:
a. Revenue Re-Ignition & Profitability
b. Predictable Pipeline & Win Rates
BRAND: A technology startup
NEED/CHALLENGE: With geographical expansion and not so high profitability, the expectation was two-fold - grow revenue and increase profitability.
SOLUTION:
a. Refreshed brand story
b. Redefined processes and systems
c. High automation
d. AI-led outreach - near twin of a SDR
e. Content Marketing
RESULTS:
a. Revenue Acceleration & Profitability Uplift
b. Automation-Driven Cost Savings
c. Brand Visibility & Content Performance
NEED/CHALLENGE: With geographical expansion and not so high profitability, the expectation was two-fold - grow revenue and increase profitability.
SOLUTION:
a. Refreshed brand story
b. Redefined processes and systems
c. High automation
d. AI-led outreach - near twin of a SDR
e. Content Marketing
RESULTS:
a. Revenue Acceleration & Profitability Uplift
b. Automation-Driven Cost Savings
c. Brand Visibility & Content Performance
3. Technology, AI and Automation
USE CASE: Scalable Account-based Marketing with AI
BACKGROUND: B2B SaaS and Services firms reaching out to accounts need highly personalised content for each account.
TECHNOLOGIES:
a. Clay.com tables
b. Langflow + Perplexity Agentic AI for research & content generation
c. Notion & Webflow for content management
d. LaGrowthMachine, Instantly.ai for human+ai outreach
e. Proprietary Account scoring with frontend
POTENTIAL IMPACT:
a. Hyper-Personalization at Scale
b. Pipeline Expansion & Conversion Uplift
c. Cost-Efficient Outreach
d. Account Scoring Accuracy & Focus
BACKGROUND: B2B SaaS and Services firms reaching out to accounts need highly personalised content for each account.
TECHNOLOGIES:
a. Clay.com tables
b. Langflow + Perplexity Agentic AI for research & content generation
c. Notion & Webflow for content management
d. LaGrowthMachine, Instantly.ai for human+ai outreach
e. Proprietary Account scoring with frontend
POTENTIAL IMPACT:
a. Hyper-Personalization at Scale
b. Pipeline Expansion & Conversion Uplift
c. Cost-Efficient Outreach
d. Account Scoring Accuracy & Focus
USE CASE: Industry research on-demand
BACKGROUND: For business startegists, it's imperative to have access to structured industry research with most updated data points and insights that are relevant.
TECHNOLOGIES:
a. Crunchbase and other tools (via API)
b. AstraDB vector store for data points
c. Langflow research and insight generation
d. Langflow as RAG as well as MCP
e. Custom frontend
POTENTIAL IMPACT:
a. Insight Velocity & Decision-Maker Productivity
b. Revenue Acceleration & Market Expansion
c. Competitive Intelligence & Risk Mitigation
BACKGROUND: For business startegists, it's imperative to have access to structured industry research with most updated data points and insights that are relevant.
TECHNOLOGIES:
a. Crunchbase and other tools (via API)
b. AstraDB vector store for data points
c. Langflow research and insight generation
d. Langflow as RAG as well as MCP
e. Custom frontend
POTENTIAL IMPACT:
a. Insight Velocity & Decision-Maker Productivity
b. Revenue Acceleration & Market Expansion
c. Competitive Intelligence & Risk Mitigation
USE CASE: Marketing content generation
BACKGROUND: For high-growth teams, it's generally a challenge to be able to generate human-friendly, but brand-sensitive content at scale. Generating SEO content like Blogs and social media posts for brand and leadership is important to up the share-of-voice quotient.
TECHNOLOGIES:
a. Perplexity, SerperDev and MCP tools to fetch base content
b. Langflow to tune with brand tone and voice
c. Langflow agent AI for content generation as per brand tone
d. Notion and Webflow for content management
POTENTIAL IMPACT:
a. Content Velocity & Volume
b. Higher Share-of-Voice
c. Data-Driven Topic Authority
BACKGROUND: For high-growth teams, it's generally a challenge to be able to generate human-friendly, but brand-sensitive content at scale. Generating SEO content like Blogs and social media posts for brand and leadership is important to up the share-of-voice quotient.
TECHNOLOGIES:
a. Perplexity, SerperDev and MCP tools to fetch base content
b. Langflow to tune with brand tone and voice
c. Langflow agent AI for content generation as per brand tone
d. Notion and Webflow for content management
POTENTIAL IMPACT:
a. Content Velocity & Volume
b. Higher Share-of-Voice
c. Data-Driven Topic Authority
USE CASE: Financial performance analysis
BACKGROUND: For B2B SaaS and Services firms, it's important to understand firms that have the 'signals', especially financial, like funding or profitability or regulatory risks. This information helps target the account with more specific strategic outcomes as a partner, rather than a vendor or supplier.
TECHNOLOGIES:
a. Crunchbase, Perplexity, Yahoo finance, SeekingAlpha and MCP tools to fetch financial information
b. AstraDB as vector store
c. Langflow agentic AI for deep analysis and modelling
d. Custom frontend
POTENTIAL IMPACT:
a. Precision Targeting
b. Deal Size & Lifetime Value Lift
c. CAC Reduction
d. Cross-Sell/Upsell Uplift
BACKGROUND: For B2B SaaS and Services firms, it's important to understand firms that have the 'signals', especially financial, like funding or profitability or regulatory risks. This information helps target the account with more specific strategic outcomes as a partner, rather than a vendor or supplier.
TECHNOLOGIES:
a. Crunchbase, Perplexity, Yahoo finance, SeekingAlpha and MCP tools to fetch financial information
b. AstraDB as vector store
c. Langflow agentic AI for deep analysis and modelling
d. Custom frontend
POTENTIAL IMPACT:
a. Precision Targeting
b. Deal Size & Lifetime Value Lift
c. CAC Reduction
d. Cross-Sell/Upsell Uplift
USE CASE: AI Chief of Staff
BACKGROUND: For busy founders, the operational elements of delivery as well as the orchestration of strategy needs a constant view & direction. Getting timely help is imperative.
TECHNOLOGIES:
a. Asana
b. AstraDB as vector store
c. Langflow agentic AI for tasks analysis
d. Custom frontend
POTENTIAL IMPACT:
a. Time-to-Decision Cut
b. Single-Source-of-Truth Strategy Hub
c. Cross-Functional Alignment and Proactive Risk Mitigation
BACKGROUND: For busy founders, the operational elements of delivery as well as the orchestration of strategy needs a constant view & direction. Getting timely help is imperative.
TECHNOLOGIES:
a. Asana
b. AstraDB as vector store
c. Langflow agentic AI for tasks analysis
d. Custom frontend
POTENTIAL IMPACT:
a. Time-to-Decision Cut
b. Single-Source-of-Truth Strategy Hub
c. Cross-Functional Alignment and Proactive Risk Mitigation
4. Marketing Operations
BRAND: A large global business process management firm
NEED/CHALLENGE: With a merger, the marketing team was overwhelmed with requests on multiple fronts. Given the high-stakes business impact that marketing team leads & supports, it was important to bring experience and speed with accuracy to deliver on Marketing goals.
SOLUTION:
a. Three-layered team - Marketing strategists, Channel experts and Content developers
b. Translating revenue goals to Marketing plans
c. Global offshore marketing support
d. Top-notch account management and project management
RESULTS:
a. Throughput & Speed-to-Market
b. Visual & Voice Compliance - messaging uniformity
c. Cost Efficiency & Resource Optimisation
NEED/CHALLENGE: With a merger, the marketing team was overwhelmed with requests on multiple fronts. Given the high-stakes business impact that marketing team leads & supports, it was important to bring experience and speed with accuracy to deliver on Marketing goals.
SOLUTION:
a. Three-layered team - Marketing strategists, Channel experts and Content developers
b. Translating revenue goals to Marketing plans
c. Global offshore marketing support
d. Top-notch account management and project management
RESULTS:
a. Throughput & Speed-to-Market
b. Visual & Voice Compliance - messaging uniformity
c. Cost Efficiency & Resource Optimisation
BRAND: A large private sector bank subsidiary
NEED/CHALLENGE: With Marketing recently established, opening up channels beyond just events, was important to increased brand awareness and also generate leads, thereby making the marketing unit a revenue-contributor.
SOLUTION:
a. Targeted Social media campaign content
b. Performance Marketing - Google, Meta and Lead Gen
c. Marketing Analytics
RESULTS:
a. Brand-Awareness
b. Lead Gen
NEED/CHALLENGE: With Marketing recently established, opening up channels beyond just events, was important to increased brand awareness and also generate leads, thereby making the marketing unit a revenue-contributor.
SOLUTION:
a. Targeted Social media campaign content
b. Performance Marketing - Google, Meta and Lead Gen
c. Marketing Analytics
RESULTS:
a. Brand-Awareness
b. Lead Gen
BRAND: Asia's largest multi-cultural event
NEED/CHALLENGE: With generational shift being a reality, this 25-yr old event wanted to connect to the younger generation and be relevant to the vibe it brings.
SOLUTION:
a. High-end social media program
b. Community management & ORM
c. Social Media Analytics
RESULTS:
a. Youth Reach & Engagement
b. Earned Media & Partnerships
c. Legacy Re-Energised
d. Vibe - Capturing & Amplifying the Festival’s Refreshed Vibe
NEED/CHALLENGE: With generational shift being a reality, this 25-yr old event wanted to connect to the younger generation and be relevant to the vibe it brings.
SOLUTION:
a. High-end social media program
b. Community management & ORM
c. Social Media Analytics
RESULTS:
a. Youth Reach & Engagement
b. Earned Media & Partnerships
c. Legacy Re-Energised
d. Vibe - Capturing & Amplifying the Festival’s Refreshed Vibe
