I am the founder of RYVR Immersive, a leading Marketing, GTM engineering and RevOps consultancy firm. We work with multiple brands across the globe. We strive to deliver sustainable (aka profitabilty and certainty) growth for our partnerships.

My core experience over the last two decades has been around the core areas of strategy, brand, AI & tech, marketing ops and revenue ops.

Here are some snippets of my experience.
 
STRATEGY:
StrategyAdvised CXOs on strategic scaling by integrating messaging, technology, and market context into holistic growth frameworks (RYVR).

Repositioned multiple B2B businesses for next-gen buyer ecosystems, focusing on multistakeholder resonance in high-value decision-making contexts.

Led go-to-market strategies for flagship SaaS products (e.g., GOSTAR, GOBIOM), aligning technical value with market need.

Translated business goals into actionable digital marketing and product roadmaps using data-driven insights.

Strategically repositioned legacy functions (e.g., Inside Sales, Demand Gen) to align with Account-Based Marketing frameworks.Embedded brand and marketing thinking at the core of organizational growth initiatives (Excelra, WNS, CRISIL).

BRAND:
Rebuilt brand narratives at Excelra and multiple RYVR's clients to drive differentiation and perception shift in saturated markets.

Unified messaging across all customer touchpoints to ensure consistent and differentiated brand experiences.

Successfully launched brands in India (ASUS), scaling from market entry to nationwide presence with ecosystem development.

Elevated internal brand equity through digital employer branding programs at WNS.

Defined brand communication architecture that integrates product complexity with market storytelling for better adoption.

AI & TECHNOLOGY:
I am a Python programmer. Novice, but can work my way around.

Built Langflow-based AI solutions for real-world lead generation, moving beyond vanity prototypes to production-grade agents.Integrated AI into marketing ops to enhance automation, targeting, and personalization.

Served as a hands-on builder of AI tools and workflows across RAG, automation, and conversational interfaces.

Led the digital transformation of CRISIL.com, digitizing both B2C and B2B revenue channels through tech-led marketing strategy.

Designed and implemented ecommerce-inspired models for healthcare (Roche Diagnostics), financial services (CRISIL).

I have helped build India's first & largest assistive technology marketplace - enablemart.in  

MARKETING OPS:
I run marketing ops for various RYVR clients, globally.

Established shared-service models to streamline digital marketing operations at Infosys and WNS.

Built integrated systems across digital marketing, comms, design, inside sales, and content—creating unified operational frameworks.

Launched and scaled digital programs that improved lead-to-opportunity conversion and Inside Sales effectiveness.

Delivered operational transformation projects that aligned marketing metrics with business performance outcomes.

Optimized capital allocation in digital product marketing using agile launch frameworks.

REVENUE OPS:
Achieved 3X business growth from digital channels both at Excelra and WNS through focused RevOps alignment.

Doubled Inside Sales conversations by integrating marketing-led GTM with sales enablement.

Designed demand generation engines built on automation, persona strategy, and ABM thinking.

Bridged gaps between marketing execution and sales conversion through systemic RevOps planning.

Supported the creation of new revenue streams via digitization and technology (CRISIL.com).

TEAM LEADERSHIP:
Built and led cross-functional growth teams of 50+ members at WNS across geographies and skill domains.

Fostered collaboration across Marketing, Product, Sales, Comms, and Design to drive campaign and GTM alignment.

Created communities of practice within digital marketing and employer branding to sustain knowledge transfer.

Mentored teams to operate with agility across legacy industries (e.g., Financial Services, Pharma) and emerging spaces (AI, SaaS).

Embedded leadership practices that emphasize autonomy, cross-training, and outcome ownership.